![]() ![]() With 35 years of evidence-based research findings to back it up, Influence is a classic in the field and doubtless one of the most influential behavioral economics books of all time. Robert Cialdini ( ) reveals the psychology behind why people say yes to things (hint: it’s not always why you think), and lays out six universal principles you need in order to become a skilled persuader. Influence: The Psychology of Persuasion, by Dr.We curated ten of the most influential behavioral economics books so you know where to start: Whether you’re a designer, marketer, product manager, or just want to optimize your productivity and change your habits, you won’t lack reading materials. ![]() Behavioral economics (BE) recognizes that that’s unlikely. ![]() Economics believes that individuals make rational choices in a marketplace. ![]()
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